The Royal is a mental illness treatment, teaching and research hospital focused on patients with complex mental illness and addiction.
Built a campaign platform (Campaign Name, Visual Identity, Case for Support) for The Royal in support of its fundraising ambitions, in partnership with Hambly & Woolley. The Royal competes for attention in the busy national capital market, so the campaign worked hard to stand out among competitors and headquarters of national organizations. The project involved comprehensive consultations with program staff to articulate institutional fundraising priorities as well as personal interviews with hospital clients to create a well-scaffolded narrative buttressed by sensitive storytelling.
Other health clients:
Arthritis Society
CNIB
Humber River Hospital Foundation
Michael Garron Hospital Foundation
North York General Foundation
Royal Women’s Hospital Foundation (Melbourne)
VGH & UBC Hospital Foundation



